SpringItForward Alert for Cincinnati: random acts of corporate kindness, on the loose this week (weekend?), as Geeks Assemble for Cincinnati Comic Expo

We know not yet where.

We know not yet when.

What is known is this .... :

An active SpringItForward Alert has been issued by SpringDot.

    


Be on the lookout for the SpringItForward Mini Cooper, and check back for further updates this week!

Why "E" Isn't Free

A surprising number of people believe that not printing on paper saves trees.  While being a responsible user of natural resources is important, the reality is the paper and forest industry grow and harvest trees specifically for paper making.  These managed forests better serve the environment through carbon sequestration and cleansing of the water aquifer. Print creates a demand for paper, which in turn creates a demand for trees and managed forests, all the while holding development or other less environmentally friendly uses of land at bay.  It may seem counter-intutitve to you, but it’s true.

 

A surprising number of people believe the e-devices (smart phones, iPads, laptops, net books, etc) populating the modern world have little to no impact on the environment.  The fact that it’s against the law in 50 states and the District of Columbia to toss your cellphone in the trash ought to tell you something—lithium batteries are hazardous waste.  Unfettered access to the on-line world sucks up a huge amount of energy.  It requires bricks and mortar, air conditioning, electricity, computers and huge data centers operating 24/7/365.  The increasing use of fossil fuels including coal and petroleum to provide the electricity for data centers is growing 24% a year. “E” is not free.

 

While some take newspapers, magazines and book manufacturers to task for not quickly adopting new forms of content delivery such as e-readers, the argument that paper is used to create scarcity conveniently overlooks the fact that only 83% of US homes have computers, fewer still broadband access and that e-readers are largely out of financial reach of many families and especially children.  Paper, in the form of books, magazines, and newspapers are readily available free in public and school libraries, at reasonable prices on newsstands and if you’re not too fussy on seats in subways, bus stations and coffee shops.  Paper as a metaphor for scarcity or the means to slowing idea creation seems wildly outdated.  E-devices are here to stay, but that doesn’t mean paper or print must go.  If you love breathing fresh air and drinking clean water assuring a demand for print, paper and trees may be the best and most beneficial idea yet. It could likely turn out that print is the renewable way a responsible world communicates.

Digital Printing - A New Art

There's a new craze in the printing industry that's bound to make a difference in society: digital printing. Digital printing put simply is the method of directly printing images from the computer to paper. It doesn't have to go through several pressing machines to come up with a great quality work. Digital printing does that with a click of a button. 

 

Digital printing services have faster turnaround times and have lowered production costs. As we face difficult economic challenges, reduction of costs is an ongoing concern. With digital printing solutions, people can save money compared to the traditional way of printing. Digital printing services are frequently used for on-demand or short-run color printing.

 

The greatest benefit that digital printing has from all printing solutions out there is its ability to allow users to customize or personalize the prints. It works on a variable data printing concept where items or prints are specifically customized. There are also no wasted prints every time something is changed.  You simply change it on the computer and save the changes. Editing and changes are as easy as that.

 

Printing is a big part of the social media and will continue to stay that way. Companies and even individuals turn to printing a variety of materials in hopes of attracting and bringing in more people. This is why it is important that the print results are of top quality. They are, after all, a representation of you or your company. Digital printing services help you achieve that.